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Direct Mail & Testing Strategies
Dan Kennedy's Magnetic Marketing Podcast
How to Drive Traffic and Rotate Sites
Online, you can drive traffic and rotation to one, two, three, four versions of a site that you like at the same time. And if you drive enough traffic to be statistically significant, you can complete one or more AB tests within hours, days or weeks. Now, those results are only going to be indicative, they're not going to be perfectly predictive,. But they are a reasonable shortcut, at least to a better starting point offline.
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