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Direct Mail & Testing Strategies
Dan Kennedy's Magnetic Marketing Podcast
How to Increase Donations Per Page View by 16%
The biggest hit of all was switching the words on the button from submit to support Haiti, and that increased donations per page view by 16%. Overall, one, three, four of the six AB tests produced positive results ranging from a 2% bump to a 16% bump. And two of the tests were negative resulting in 1% and 5% reduction in donations respectively,.
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