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Direct Mail & Testing Strategies
Dan Kennedy's Magnetic Marketing Podcast
The Benefits of AB Tests for Fundraising Sites
This month's Wired magazine has Mark Anderson on the front cover, the guy that invented the browser. He incidentally was a business partner of my friend Ken McCarthy's back when people were just figuring out the internet. And this shows testing that was done, a series of AB tests because you can only do one at a time. It is easier, cheaper and faster to AB test online than it is to AB test offline.
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