Direct Mail & Testing Strategies
Dan Kennedy's Magnetic Marketing Podcast
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The Benefits of AB Tests for Fundraising Sites
This month's Wired magazine has Mark Anderson on the front cover, the guy that invented the browser. He incidentally was a business partner of my friend Ken McCarthy's back when people were just figuring out the internet. And this shows testing that was done, a series of AB tests because you can only do one at a time. It is easier, cheaper and faster to AB test online than it is to AB test offline.
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