Direct Mail & Testing Strategies
Dan Kennedy's Magnetic Marketing Podcast
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How to Test Your Direct Marketing Seminars
Marketing expert: You could reduce every direct marketing seminar down to a three by five card with the word test written on it in big letters. He says when you're using a giveaway, freemium, you have relevant and irrelevant issue choices. "An irrelevant is, you know, like the Taco Bell stuff dog"
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