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Direct Mail & Testing Strategies
Dan Kennedy's Magnetic Marketing Podcast
Introduction
Dan Kennedy talks about the importance of split testing. How do you make split testing work offline and online? And is there a correlation between the two? Using a case study published by Wired Magazine as well as Bob Stone's successful direct marketing method book, Dan Kennedy will discuss how to use A.B. testing with old strategies and new.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode