Direct Mail & Testing Strategies
Dan Kennedy's Magnetic Marketing Podcast
00:00
The Odd Cases of Testing
The advertising age magazine control for new subscribers is a trade journal for people in the advertising industry. The freemium that works best for them is an oversized desktop calculator. Omaha Steaks, which of course sells food, they've never beat. And so there's enough of these odd instances that tell us that really none of us don't know what we're doing and we have to figure it out by testing.
Transcript
Play full episode
