#395: How to Use Storytelling to Hack Human Behavior

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Introduction

00:00 • 2min

2

Using Behavioral Science and Marketing by Nancy Harhut

02:25 • 3min

3

I'm So Happy You're Here!

05:14 • 2min

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How Did You Find Your Way Into Advertising Marketing?

07:14 • 3min

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Is Your Book Really About This?

10:03 • 3min

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How to Use Storytelling to Increase Consumer Engagement and Engagement

13:10 • 3min

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The Garnik Effect

15:50 • 3min

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How Do You Define a Heuristic?

19:01 • 3min

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How to Hack Into Your Subconscious Brain to Get Your Audience, Your Prospect

22:29 • 4min

10

Marketers Aren't Out to Manipulate People

26:25 • 2min

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The Four Things That Beherville Science Helps You Do as a Marketer

28:05 • 2min

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Information Gap Theory Chapter Nine Prompting Consumers to Take Action

30:15 • 3min

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You Have to Make a Choice, Right?

33:16 • 2min

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Is It All About the Story?

35:41 • 3min

15

The Wall Street Journal Is the Real Deal, Right?

39:07 • 2min

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The Business of Storytelling

41:31 • 4min

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The Timeshare Pitch, Influenced Many Years Ago by Robert Chialdini

45:53 • 2min

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The End, but and Therefore, Is a Powerful Way to Build Your Narrative Intelligence

48:07 • 3min

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Set Up Problem Resolution

51:21 • 2min

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Using Behavioral Science in Marketing

52:57 • 3min