AI Snips
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Emotions Drive Decisions, Reasoning Follows
- People often buy for emotional reasons and later justify with rational logic.
- Behavioral science helps marketers attract attention, explain benefits, prompt response, and aid memory.
Personalized Social Proof Lifted Insurance Sales
- Nancy's team personalized voluntary-benefits messaging with peer examples and saw double-digit sales lifts.
- They used social proof by showing employees people like them who purchased the policies.
Design Marketing For Mental Shortcuts
- Use heuristics as decision shortcuts to make marketing brain-friendly and reduce mental effort for buyers.
- Trigger predictable hardwired behaviors to increase campaign response and relevance.