#395: How to Use Storytelling to Hack Human Behavior
Business of Story
00:00
How Do You Define a Heuristic?
Heuristics are rules of thumb or mental shortcuts that help us get through the day. We cruise along on autopilot when we encounter a certain situation, he says. And so if marketers are aware of these hardwired behaviors people have a tendency to default to, we can get out ahead of that and trigger the behaviors that we want,. He adds: "We do a lot better with our campaigns"
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