#395: How to Use Storytelling to Hack Human Behavior
Business of Story
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The Four Things That Beherville Science Helps You Do as a Marketer
Marketing expert: Don't sell stuff to people they don't need and or want. He says Beherville Science tactics help you serve off your messages in a brain friendly way. "There's no magic wand," he adds, but there are ways to make it more likely that someone will take notice of your message.
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