#395: How to Use Storytelling to Hack Human Behavior
Business of Story
00:00
You Have to Make a Choice, Right?
Nancy Drexler: People have a deep-seated innate need to exercise some kind of control over themselves and their environment. She says her creative director at the time was triggering something called autonomy bias by telling people they had to choose between AT&T, Sprint or MCI. "When you think about it, what business person wants somebody else telling them what to do? Nobody does"
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