Using Behavioral Science in Marketing

The most potent story you'll ever tell is the story you tell yourself. The ABT is a bit of that shortcut that we're all looking for in our storytelling and to really make our messages land right first time, every time without having to implement those very complex multi-step storytelling process. You can take your ABT's of Agile Communications course online at businessofstory.com forward slash A-B-T's. And until next week, when we'll have another amazing story artist like Nancy here for you, remember that the most potent stories you will ever tell are the ones you tell yourselves.