#395: How to Use Storytelling to Hack Human Behavior
Business of Story
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The Wall Street Journal Is the Real Deal, Right?
There are times when we're dealing with people who need to hear it. There are other times when people are very, very familiar with us. The listener turns the story into their own ideas and experience. And so, you know, I think when we have the opportunity to use stories, we should absolutely be using them.
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