#395: How to Use Storytelling to Hack Human Behavior
Business of Story
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How Did You Find Your Way Into Advertising Marketing?
Sally Kohn: I went to school studying journalism because that's what I wanted to be. She says she realized some of her friends were just way better at it than she was. So she scrambled her last year and took any kind of a writing class, figured he'll find his way into marketing. "I would try to use some of these behavioral science techniques" in my clients' problems, said Kohn.
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