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#395: How to Use Storytelling to Hack Human Behavior

Business of Story

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Set Up Problem Resolution

We have another clause in there called the if then clause. And if you do this, then this will happen. We were just surmising that our limbic brain is this pattern-seeking, cause and effect brain. If this happens, then this happens. Therefore, I should do this. People are more likely to do what you ask them to do if you give them that reason why,. You know, and because serves up the reason.

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