#395: How to Use Storytelling to Hack Human Behavior
Business of Story
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The End, but and Therefore, Is a Powerful Way to Build Your Narrative Intelligence
The word because is a powerful way to build your narrative intuition. It opens up that story loop and then leads to the statement of consequence. When we see or hear that word, we get into this mindset of agreement,. And some researchers think it's because when we were kids, we'd be pestering our parents for something they didn't have.
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