#395: How to Use Storytelling to Hack Human Behavior
Business of Story
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How to Hack Into Your Subconscious Brain to Get Your Audience, Your Prospect
17 chapters, 17 chapters, 282 pages. There's about 25 different behavioral science principles that are included in those. Not everything is going to work every time for everyone, but, you know, what this does is it at least arms you with an advantage. The idea of labeling, if you label somebody a certain way, behavioral scientists have found that they right away start to behave that way.
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