#395: How to Use Storytelling to Hack Human Behavior
Business of Story
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The Business of Storytelling
People are nearly four times as likely to make a buying decision in the moment if they have a choice. You can tell someone you're going to love this or you can let them figure it out on their own and it hands down, bladder is a better way to go. Which heuristic do you fall for every time? I think it's probably loss aversion,. It's like we are cruising along on autopilot because we are not always actively thinking, actively engaging with our customers.
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