#395: How to Use Storytelling to Hack Human Behavior
Business of Story
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Is Your Book Really About This?
Sally Kohn: I found myself getting into a groove around the second or third chapter in terms of how I was going to be laying out every chapter. She says her book is short on science and longer on, you know, application. "I didn't need to like bury people in the science," she says. 'It's not just a business case study, but maybe a personal anecdote that demonstrates this particular human behavior principle'
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