#395: How to Use Storytelling to Hack Human Behavior
Business of Story
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Is It All About the Story?
It's not an easy thing to get people to respond when we're trying to get them to answer our emails or our direct mail pieces. Some businesses can do well with much less, honestly. You're lucky they get one or two percent response rate, right? I mean, you get 40% off the charts. And it all comes down to that story, doesn't it?
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