#395: How to Use Storytelling to Hack Human Behavior
Business of Story
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The Timeshare Pitch, Influenced Many Years Ago by Robert Chialdini
Bob Greene: I wanted to see what Robert C. Chialdini was talking about in this book in action and see how closely this pitch followed it. And by golly, it was, it was dead on. It was as if they had designed that pitch, especially from his book for us. He says he didn't buy anything because he knew he was going in as a science experiment but it was fascinating. "They were using all of those shortcuts on us"
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