Hidden Brain

Persuasion: Part 2

Jan 23, 2023

50:21

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Highlights

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Episode notes

Commitment and Consistency in job interviews

01:29

The effect of others around us in our beliefs

01:36

Commitment and Consistency in Public Relationships

02:28

The 7 experimentally validated techniques for persuasion

04:23

Introduction

4min

The Power of Social Proof in Daily Life

2min

The McDonald's Study - Would You Like a Dessert?

2min

How Your Son Learned to Swim

2min

Do You Know if You Can Reduce Your Energy Consumption?

2min

The Power of Social Proof

2min

The Aura of Authority

2min

Is There a Shortcut to Electing a President?

3min

Commitment and Consistency in Public Relationships

2min

10.

The Foot in the Door Technique

3min

11.

How to Be Consistent in Job Interviews

3min

12.

The Principle of Unity

2min

13.

The Unity Principle Is the Most Powerful

2min

14.

Is There a Connection Between Group Identity and Unity?

3min

15.

How Social Proof Can Be Used for Good and Evil

2min

16.

Social Proof Drives Virality

3min

17.

I Believe X, but Now I Believe Y

2min

18.

Are You Worried That These Techniques Will End Up Being Used Unfairly?

3min

19.

The Psychology of Persuasion - Is There a Wrap-Up Idea?

2min

20.

My Unsung Hero - A Case Study

4min

Think back to the last time someone convinced you to do something you didn't want to do, or to spend money you didn't want to spend. What techniques did that person use to persuade you? This week, we continue our look at the science of influence with psychologist Robert Cialdini, and explore how these techniques can be used for both good and evil.

Did you listen to the first part of our episodes on influence? Don't miss last week's episode on how to turn a "no" into a "yes." And if you enjoy the show and would like to help us make more episodes of Hidden Brain, please consider supporting our work. Thanks!

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Hidden Brain

Persuasion: Part 2

Commitment and Consistency in job interviews

The effect of others around us in our beliefs

Commitment and Consistency in Public Relationships

The 7 experimentally validated techniques for persuasion

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