Persuasion: Part 2
Hidden Brain
00:00
Do You Know if You Can Reduce Your Energy Consumption?
Bob Greene: Social proof is that it communicates to us that this is actually feasible. It's actually within the realm of possibility, he says. We have done some work with informing the hunters about why they should reduce their energy consumption. And if we give them evidence that their neighbors are reducing, they get significantly more likely to conserve more. Because it's feasible.
Transcript
Play full episode
