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Persuasion: Part 2
Hidden Brain
The Unity Principle Is the Most Powerful
Bob Greene: We favor and follow those individuals with whom we share identities, social or personal identities. He says he discovered an affinity for someone he shares an identity with, the rapper Lil Wayne. Greene: Justin Timberlake and Lil Wayne were avid Green Bay Packers fans like me. They shared an identity with me that made me favorable to them.
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