2min chapter

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Persuasion: Part 2

Hidden Brain

CHAPTER

The Psychology of Persuasion - Is There a Wrap-Up Idea?

Bob Chaldini is the author of Influence, The Psychology of Persuasion. He says we can't live our lives without being influencers and persuaders. We're always influenced and persuaded by other people, he says. Do you have a question for Bob? Email it to us at ideas at hiddenbrain.org.

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