2min chapter

Hidden Brain cover image

Persuasion: Part 2

Hidden Brain

CHAPTER

How Social Proof Can Be Used for Good and Evil

In his book, Influence, Bob Chaldini writes about the psychology of persuasion. He describes seven techniques that we can use to influence those around us. These tools can be applied in many areas of life and they can be used for good ends and for bad ones. When we come back, how these powerful techniques of influence can be using for good and for evil.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode