Persuasion: Part 2
Hidden Brain
00:00
How Social Proof Can Be Used for Good and Evil
In his book, Influence, Bob Chaldini writes about the psychology of persuasion. He describes seven techniques that we can use to influence those around us. These tools can be applied in many areas of life and they can be used for good ends and for bad ones. When we come back, how these powerful techniques of influence can be using for good and for evil.
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