4min chapter

Hidden Brain cover image

Persuasion: Part 2

Hidden Brain

CHAPTER

Introduction

Shankar Vedanta: Psychologist Bob Chaldini identified seven techniques of influence. Last week, we looked at the role of scarcity and the norm of reciprocity. Today, we explore four more powerful ways to turn a nose into yeses. We will also examine how these ideas can be used for good and for evil.

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