Persuasion: Part 2
Hidden Brain
00:00
The Foot in the Door Technique
The foot in the door technique was uncovered back in the 60s by Jonathan Friedman. He asked people to make a small initial step in a particular direction and after they had done so, asked them to behave in a way that was consistent with that step later. Bob Greene: You want to see yourself as a person who lives up to his or her commitments.
Transcript
Play full episode
