3min chapter

Hidden Brain cover image

Persuasion: Part 2

Hidden Brain

CHAPTER

Are You Worried That These Techniques Will End Up Being Used Unfairly?

The political sphere is rife with efforts to influence and manipulate. Political actors use their authority to get their way, he says. And they use the principle of unity to appeal to potential voters. Are you worried that these techniques might end up being used for evil rather than good? "I do worry about it."

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