Social Proof Drives Virality

Social proof drives virality. Can you think of a way of using social proof in a way that would be problematic or unethical? Rather than pointing to its existence, you inform people by lying with statistics of the amount of support for your position. That would be unethical. This kind of manipulation happens all the time on social media. Take the example of click farms. From Instagram accounts with thousands of likes and followers to Facebook posts that go viral overnight. Ever wonder if it's actually legit and what could be behind those crazy spikes? Enter the world of click farms - undercover operations where actual people are paid to monitor hundreds of phones.