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Persuasion: Part 2
Hidden Brain
The McDonald's Study - Would You Like a Dessert?
There was a lovely study done by a researcher who went door to door for charity and gave people a list of how many of their neighbors had already given. There's this lovely study that was done in McDonald's in which researchers arranged for the person behind the counter to say, would you like a dessert? The McFlurry is our customers' favorite. Those customers who heard the latter bought 45% more desserts because they were informed about what the most popular one was.
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