Avoid Failure by Following These Marketing Principles with Seth Godin

1

Introduction

00:00 • 2min

2

Brand Marketing vs Direct Marketing

01:34 • 2min

3

Small Business Example - Malchimp Sells for 12 Billion Dollars

03:58 • 2min

4

Why Is It Important to Consider the Behavior Users on a Platform Before Trying to Advertise?

05:53 • 2min

5

The First Rule of Branding

08:17 • 3min

6

How to Make the Promises and Not Break Them

11:15 • 2min

7

The Power of Word of Mouth

12:54 • 3min

8

How to Heal a Broken Bridge

16:00 • 2min

9

The Law of Diffusion of Innovation

18:21 • 3min

10

How to Reach Left Handed Unicyclists

21:02 • 2min

11

What Are Your Worries About Bot Trends?

23:17 • 2min

12

Brand Marketing to a Hundred People

25:07 • 2min

13

Getting Started With Base Virtual Bookkeepers

26:52 • 5min

14

Ramsey Plus Wi - Direct Response Marketing

31:40 • 2min

15

Direct Marketing Versus Brand Marketing?

34:09 • 4min

16

Brand Marketing - Is Your Approach Changed as You've Scaled

38:09 • 3min

17

Small Business Owners

41:34 • 2min

18

Marketing Is a Science That Is Not Yet Completed

43:08 • 2min

19

How to Measure Your Brand Marketing

44:41 • 2min

20

Entree Leader's Guide to Hiring

46:56 • 3min