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3min chapter
Avoid Failure by Following These Marketing Principles with Seth Godin
The EntreLeadership Podcast
The Law of Diffusion of Innovation
Small business owners often get distracted by the big hump in the middle, rite the undigested jerble. If you show up and say, i got something new and unproven, they are listening. Geeks go on the first day, laggards are just getting a smart phone to day,. But first you got to make a smart phone, and you cant get the geeks excited. You're going to grow it by saying, if you are looking for something specific and edgy that no one else has, that's what we've got.
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