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Avoid Failure by Following These Marketing Principles with Seth Godin
The EntreLeadership Podcast
Brand Marketing vs Direct Marketing
A lot of small business owners out there are going, wait, what? There's more than one type of marketing. If you can't make money on it in one day, they don't want to spend so they only do direct marketing. This is a mistake because it shows a lack of confidence on your part and doesn't build trust over time. It counter reminds me of our financial advice when it comes to investing. A lot of people go, yes, but i can't wait ten years for this investment to compound. I've got to get rich quick now.
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