2min chapter

The EntreLeadership Podcast cover image

Avoid Failure by Following These Marketing Principles with Seth Godin

The EntreLeadership Podcast

CHAPTER

Why Is It Important to Consider the Behavior Users on a Platform Before Trying to Advertise?

i invented email marketing 30 years ago. It doesn't work as well as a human sending an email to another human. If you show up in a medium trying to insist that it bend to your will, it's really unlikely that that will happen. i'm working on a project right now and someone said how is this going to work on mobile? And i'm like, if someone has a choice between watching tik tok or the latest utu video and doing what we're working on, wering to lose no matter what. So don't start compromising to put it in a medium where it's not what people want to do in that medium. pod casting is the only thing you

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