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Avoid Failure by Following These Marketing Principles with Seth Godin

The EntreLeadership Podcast

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Why Is It Important to Consider the Behavior Users on a Platform Before Trying to Advertise?

i invented email marketing 30 years ago. It doesn't work as well as a human sending an email to another human. If you show up in a medium trying to insist that it bend to your will, it's really unlikely that that will happen. i'm working on a project right now and someone said how is this going to work on mobile? And i'm like, if someone has a choice between watching tik tok or the latest utu video and doing what we're working on, wering to lose no matter what. So don't start compromising to put it in a medium where it's not what people want to do in that medium. pod casting is the only thing you

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