3min chapter

The EntreLeadership Podcast cover image

Avoid Failure by Following These Marketing Principles with Seth Godin

The EntreLeadership Podcast

CHAPTER

The First Rule of Branding

Great products work far better than great ads do, right? So for example, think about the first person who had a facts machine. And that is the essence of how you build a marketing juger. Too often marketers think they're in the hustle business. No one wants to be hustled. The business wherein is to work. That matters for people who care.

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