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2min chapter
Avoid Failure by Following These Marketing Principles with Seth Godin
The EntreLeadership Podcast
Small Business Example - Malchimp Sells for 12 Billion Dollars
Small business owners often face cash flow issues. They want to see a direct return from their marketing efforts. What do you say to that small business honor who has concerns about that? Well, it's like halloween and the kid who sticks around in the wrong neighborhood because the door bells are close. You're going to have to figure out how to lean into it in a way that others are afraid to.
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