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2min chapter
Avoid Failure by Following These Marketing Principles with Seth Godin
The EntreLeadership Podcast
How to Reach Left Handed Unicyclists
If you're budwiser or hinds, or somebody who needs to reach the average masses, there's almost no place to buy that ad. That's why you overpay for the superble. But the internet is not a mass medium. It is impossible to reach as many people on the internet in wat at once as you can reach onsuitble. The internet is the greatest medium ever invented to reach specific people. You want to reach left handed unicyclists in nevada, we got em. You can reach a whole bunch of them, hundred, all at once. So they have to learn to bragab i can think of so many brands that are like
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