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Avoid Failure by Following These Marketing Principles with Seth Godin

The EntreLeadership Podcast

CHAPTER

How to Heal a Broken Bridge

Businesses need to rebuild trust with their customers. Customer service might be expensive, but customers service pays for itself,. which means it's free. What we want is sabana, the zulu term for i see you. And over investing in that direction is better than putting people on hold and saying, doto, unusually heavy call volume.

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