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2min chapter
Avoid Failure by Following These Marketing Principles with Seth Godin
The EntreLeadership Podcast
How to Make the Promises and Not Break Them
A lot of companies struggle with this. They could have someone talking to customers three howers a day, except the customers don't want to hear from them. So that's the first problem. Do something that is a service, not a hastel, you get the pick. And then the second thing is to be really i about the promises. If your promise is, if you order a cake, we will make a cake, that's not much of a promise. That's not what the bride is thinking about when they are going out to spend a thousand dollars on a cake. I what they are thinking about is, how will this make me feel?"
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