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Avoid Failure by Following These Marketing Principles with Seth Godin

The EntreLeadership Podcast

CHAPTER

What Are Your Worries About Bot Trends?

The trend, though that i want to talk about is trends are overrated. If you send a note out to morrow to a hundred of your customers, how many would open it? How many would read it? How much would write back? That the goal. All of it is not about which tech platform is winning. It's who wants to hear from you, who trusts you, and who is telling their friends, that's good. The privilege of talking to people who want to hearing from you is the future.

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