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Avoid Failure by Following These Marketing Principles with Seth Godin

The EntreLeadership Podcast

CHAPTER

Brand Marketing - Is Your Approach Changed as You've Scaled

As a small business, it's important to mature your marketing function. We are omni channel here, and so all our multiple business units. For us, testing is a key term, and it really should be for anybody that's out there right now. So test different platforms, testing different messages, different ads. And we're also looking at testing different ways, i'm to bring new brand awareness to our various shows, to our products and services as well.

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