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Avoid Failure by Following These Marketing Principles with Seth Godin
The EntreLeadership Podcast
Brand Marketing to a Hundred People
We need more of this in the marketing world, in the business world. Figure out what would delight the smallest able audience. Stop making average stuff for average people. As soon as you figure that out, you're on the hook. It's scary to be on the hook, but being on the hook is the best place to be.
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