Infinite Loops Lulu Cheng Meservey — Going Direct: What Founders can learn from K-Pop, Crypto, and the Early Christians (EP.133)
6 snips
Nov 17, 2022 AI Snips
Chapters
Transcript
Episode notes
Substack Hit Piece
- Lulu Cheng Meservey responded to a New York Times hit piece on Substack during her maternity leave.
- She highlights how easily facts can be buried and narratives manipulated in media.
Insurgency Framework
- Craft your message and identify your target audience (employees, investors, customers).
- Build a network of influencers, like Bitcoin, to spread your message organically.
Crafting a Message
- Understand your target audience's existing interests to craft a relevant message.
- Connect your message to their current thoughts and concerns to gain their attention.