Title:  Description: Lulu Cheng Meservey is the Chief Communications Officer and Executive Vice President of Corporate Affairs at Activision Blizzard. She joins Infinite Loops to provide us with a masterclass in communications for startups. A must-listen for current and aspiring founders. Important Links:  • Lulu’s Twitter  • Lulu’s Substack Show Notes:  • Why people write hit pieces  • The insurgency framework  • How to access your audience’s neural real estate  • How to develop a spontaneous elevator pitch  • Tips for becoming better at reading the room  • Speak directly and take the hits  • Defining business objectives  • Learning from other industries  • Personalising your message  • Overcoming resistance to the unknown, what Christianity can teach us about comms  • Escaping corporate jargon  • How comms resembles rugby  • Taking ownership of comms  • Moving to a new model of comms  • “Don’t let things happen to you. Go and happen to things.” Books Mentioned:  • The Network State: How To Start a New Country; by Balaji S. Srinivasan  • The Hero with a Thousand Faces; by Joseph Campbell