The Great Reshuffle

2min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

CNN's Jim Cevallos and CNN.com editor-in-chief John Defterios talk about how to get the most out of your comms team in a fast paced news environment. "I encourage people like any comms people who are listening to this who are hearing like Jim shower me with accolades thank you very much Jim," says defterios. 'If you're a comms person listening to this and this is how you want to operate join me come work with me it's going to be awesome we'll do this new playbook together,' he adds.

Title: Description: Lulu Cheng Meservey is the Chief Communications Officer and Executive Vice President of Corporate Affairs at Activision Blizzard. She joins Infinite Loops to provide us with a masterclass in communications for startups. A must-listen for current and aspiring founders. Important Links: • Lulu’s Twitter • Lulu’s Substack Show Notes: • Why people write hit pieces • The insurgency framework • How to access your audience’s neural real estate • How to develop a spontaneous elevator pitch • Tips for becoming better at reading the room • Speak directly and take the hits • Defining business objectives • Learning from other industries • Personalising your message • Overcoming resistance to the unknown, what Christianity can teach us about comms • Escaping corporate jargon • How comms resembles rugby • Taking ownership of comms • Moving to a new model of comms • “Don’t let things happen to you. Go and happen to things.” Books Mentioned: • The Network State: How To Start a New Country; by Balaji S. Srinivasan • The Hero with a Thousand Faces; by Joseph Campbell