I Don't Hate Scripts

2min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

i hate scripts so badly that even if i wrote the script i screwed up i have three scripts that i'm actually very proud of but they were for each of my children's wedding. I think many people should do what you're doing which is just not have a script and i don't do podcasts and interviews very often i'm more often the person behind the person. Just outlined the way that i do everything i never am scripted even if i try to script myself i fuck it up.

Title: Description: Lulu Cheng Meservey is the Chief Communications Officer and Executive Vice President of Corporate Affairs at Activision Blizzard. She joins Infinite Loops to provide us with a masterclass in communications for startups. A must-listen for current and aspiring founders. Important Links: • Lulu’s Twitter • Lulu’s Substack Show Notes: • Why people write hit pieces • The insurgency framework • How to access your audience’s neural real estate • How to develop a spontaneous elevator pitch • Tips for becoming better at reading the room • Speak directly and take the hits • Defining business objectives • Learning from other industries • Personalising your message • Overcoming resistance to the unknown, what Christianity can teach us about comms • Escaping corporate jargon • How comms resembles rugby • Taking ownership of comms • Moving to a new model of comms • “Don’t let things happen to you. Go and happen to things.” Books Mentioned: • The Network State: How To Start a New Country; by Balaji S. Srinivasan • The Hero with a Thousand Faces; by Joseph Campbell