You Can't Become Great if You're Risk Averse

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If you don't understand as the founder whether that person who's speaking on your behalf is thinking like an owner mentality or like an employee you're going to get into some shit that you could have avoided. There are so many talented principal awesome comms people there are also people who are talented but don't really care about the mission and then there are people who might not be a fit entirely for the reasons. Making that distinction up front will save you a world of headaches later on. I just encourage founders like consider that even if you want to go direct you might want to have someone helping you get someone who doesn't just want a job for the sake of having a job Get someone

Title: Description: Lulu Cheng Meservey is the Chief Communications Officer and Executive Vice President of Corporate Affairs at Activision Blizzard. She joins Infinite Loops to provide us with a masterclass in communications for startups. A must-listen for current and aspiring founders. Important Links: • Lulu’s Twitter • Lulu’s Substack Show Notes: • Why people write hit pieces • The insurgency framework • How to access your audience’s neural real estate • How to develop a spontaneous elevator pitch • Tips for becoming better at reading the room • Speak directly and take the hits • Defining business objectives • Learning from other industries • Personalising your message • Overcoming resistance to the unknown, what Christianity can teach us about comms • Escaping corporate jargon • How comms resembles rugby • Taking ownership of comms • Moving to a new model of comms • “Don’t let things happen to you. Go and happen to things.” Books Mentioned: • The Network State: How To Start a New Country; by Balaji S. Srinivasan • The Hero with a Thousand Faces; by Joseph Campbell