Brain Share Is So Much More Important Than You Think

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I'm fascinated by what I call human OS human operating system and how people need to understand that neural real estate i.e. brain share is so much more important than they understand. All my consulting would be pro bono just for I don't know putting that out into the ether to eradicate any conflicts of interest but if you were again now you're consulting you're doing this pro bono thank you. You believe in the founder you've done all your homework you believe in the company then he or she gives you like word vomit I got you yeah. It's who are we trying to reach the answer there is almost always potential employees potential investors potential customers for some startups its regulators for most

Title: Description: Lulu Cheng Meservey is the Chief Communications Officer and Executive Vice President of Corporate Affairs at Activision Blizzard. She joins Infinite Loops to provide us with a masterclass in communications for startups. A must-listen for current and aspiring founders. Important Links: • Lulu’s Twitter • Lulu’s Substack Show Notes: • Why people write hit pieces • The insurgency framework • How to access your audience’s neural real estate • How to develop a spontaneous elevator pitch • Tips for becoming better at reading the room • Speak directly and take the hits • Defining business objectives • Learning from other industries • Personalising your message • Overcoming resistance to the unknown, what Christianity can teach us about comms • Escaping corporate jargon • How comms resembles rugby • Taking ownership of comms • Moving to a new model of comms • “Don’t let things happen to you. Go and happen to things.” Books Mentioned: • The Network State: How To Start a New Country; by Balaji S. Srinivasan • The Hero with a Thousand Faces; by Joseph Campbell