How to Cure People From Dragon and Corporate Speak

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People who are irredeemably stuck with dragon and corporate speak almost don't deserve to be in discourse with the rest of us. If you say it out loud it will become very apparent to you when the language is is not natural so that would be my advice here also in terms of getting a story out we've talked a lot about speaking through people instead of speaking through real vague core criticisms do it in concentric circles hours you can't skip a step there is a quote it's by general Bruce Clark and i'm gonna boss it but the quote is whatever something is going wrong in my command i trace it in concentrics circles going back to my own desk and putting a message out

Title: Description: Lulu Cheng Meservey is the Chief Communications Officer and Executive Vice President of Corporate Affairs at Activision Blizzard. She joins Infinite Loops to provide us with a masterclass in communications for startups. A must-listen for current and aspiring founders. Important Links: • Lulu’s Twitter • Lulu’s Substack Show Notes: • Why people write hit pieces • The insurgency framework • How to access your audience’s neural real estate • How to develop a spontaneous elevator pitch • Tips for becoming better at reading the room • Speak directly and take the hits • Defining business objectives • Learning from other industries • Personalising your message • Overcoming resistance to the unknown, what Christianity can teach us about comms • Escaping corporate jargon • How comms resembles rugby • Taking ownership of comms • Moving to a new model of comms • “Don’t let things happen to you. Go and happen to things.” Books Mentioned: • The Network State: How To Start a New Country; by Balaji S. Srinivasan • The Hero with a Thousand Faces; by Joseph Campbell