Who the Fuck Is This?

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Jim O'Shaughnessy: My guest today is Lulu Chen Misurvey, who is the EVP of corporate affairs and the head honcho of communications at Activision Blizzard. She used to be on the board there but now you join the team. Also, by the way, my daughter graduated from Yale-Ease as opposed to Harvard - don't drop the Y bomb. We want to make this podcast very, very useful for founders who, like a lot of this is brand new and having not my first rodeo.

Title: Description: Lulu Cheng Meservey is the Chief Communications Officer and Executive Vice President of Corporate Affairs at Activision Blizzard. She joins Infinite Loops to provide us with a masterclass in communications for startups. A must-listen for current and aspiring founders. Important Links: • Lulu’s Twitter • Lulu’s Substack Show Notes: • Why people write hit pieces • The insurgency framework • How to access your audience’s neural real estate • How to develop a spontaneous elevator pitch • Tips for becoming better at reading the room • Speak directly and take the hits • Defining business objectives • Learning from other industries • Personalising your message • Overcoming resistance to the unknown, what Christianity can teach us about comms • Escaping corporate jargon • How comms resembles rugby • Taking ownership of comms • Moving to a new model of comms • “Don’t let things happen to you. Go and happen to things.” Books Mentioned: • The Network State: How To Start a New Country; by Balaji S. Srinivasan • The Hero with a Thousand Faces; by Joseph Campbell