Glendary glen Ross always be closing. I really should check out all of duty modern warfare two available on battle net and every platform which has grossed 800 million in sales in the first three days surpassing top gun and doctors range put together. If you can't communicate with other people it doesn't matter how smart you are it just doesn'tmatter how bright your idea is it doesn’t matter. So comes people don't let things happen to you happen to things. Well listen Lulu this has been exactly what I hoped it would be. This has been a master class for the founders out there who a lot of them don't think about these things because they're focused
Title: Description: Lulu Cheng Meservey is the Chief Communications Officer and Executive Vice President of Corporate Affairs at Activision Blizzard. She joins Infinite Loops to provide us with a masterclass in communications for startups. A must-listen for current and aspiring founders. Important Links: • Lulu’s Twitter • Lulu’s Substack Show Notes: • Why people write hit pieces • The insurgency framework • How to access your audience’s neural real estate • How to develop a spontaneous elevator pitch • Tips for becoming better at reading the room • Speak directly and take the hits • Defining business objectives • Learning from other industries • Personalising your message • Overcoming resistance to the unknown, what Christianity can teach us about comms • Escaping corporate jargon • How comms resembles rugby • Taking ownership of comms • Moving to a new model of comms • “Don’t let things happen to you. Go and happen to things.” Books Mentioned: • The Network State: How To Start a New Country; by Balaji S. Srinivasan • The Hero with a Thousand Faces; by Joseph Campbell